AI Marketing Stock: Stagwell’s $1 Million Bet On Innovation – Smart Assets Takes The AI Spotlight

In the fast-paced world of advertising and marketing, staying ahead of the curve is essential. Stagwell, a prominent holding company, understands this well and has been fostering innovation through its internal competitions.

The latest star to emerge from their innovation ecosystem is Smart Assets, an artificial intelligence platform set to transform the way brands manage their creative assets and measure advertising performance.

Stagwell’s $1 Million Bet: The Birth of Smart Assets

Stagwell recently awarded $1 million to the creators of Smart Assets, a groundbreaking platform conceptualized to leverage AI in categorizing assets within a brand’s creative library and gauging the impact of advertisements through performance data.

This brainchild of innovation is being developed by Locaria, a multilingual content and media consultancy under Stagwell’s Brand Performance Network.

Lindsay Hong, Locaria’s COO and a key contributor to the platform’s development, shared, “It all kind of came together at the right time.

We realized that there’s an opportunity here to use performance to inform the creative post-production process to create assets that matter, rather than content for content’s sake.”

Three Pillars of Smart Assets

Smart Assets has three core focal points:

  1. AI-Powered Asset Management: The platform employs artificial intelligence to efficiently manage a brand’s creative assets, ensuring they are utilized optimally.
  2. Performance Analytics: By harnessing the power of data, Smart Assets offers in-depth performance analytics, allowing brands to make data-driven decisions.
  3. Instant Creative Adjustments: Smart Assets enables real-time creative adjustments based on data insights across various platforms, ensuring that content is highly targeted and effective.

AI and Content Recommendations

AI-driven content recommendations are not a new concept in the realm of social media. Emily Andras, Associate Creative of the U.S. at influencer marketing agency Billion Dollar Boy, noted that AI is increasingly used to enhance social media feeds

. Platforms are leveraging AI to personalize content and boost user engagement.

Smart Assets takes this a step further by not only making content recommendations but also reading a brand’s content library, categorizing attributions, and optimizing and forecasting creative processes based on performance data.

Bridging the Gap Between Performance and Creativity

One of the notable challenges in marketing organizations is the disconnect between the performance side and the creative side of the business.

Elspeth Rollert, CMO at Stagwell Marketing Cloud, highlighted the importance of bridging this gap and how Smart Assets can play a pivotal role in connecting the dots.

It aligns teams from both domains and fosters collaboration within the Brand Performance Network.

A Glimpse into the Future

As the year progresses, Stagwell is gearing up for its 2023 innovation competition, set to unveil the next big idea in early 2024. Past winners, including Smart Assets, have showcased the potential of innovation within the Stagwell ecosystem.

These innovations, from generative AI tools to brand management software, are poised to shape the future of advertising and marketing.

In conclusion, Smart Assets is a testament to the power of innovation and AI in redefining how brands manage their creative assets and boost performance.

As the marketing landscape continues to evolve, platforms like Smart Assets will be at the forefront, helping brands navigate the complexities of a digital world with data-driven precision and creative ingenuity.

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